SWOT is an acronym that stands for Strength, Weaknesses, Opportunities, and Threats. (Guthrie, 2022), and is a self-assessment, planning tool for analysing professional projects and business ventures that can be identified and evaluate personal goals. Using the results to implement actions effectively discovering where you want to go, how you will get there, and what will get in your way.
As a working tool, the analysis should be completed regularly as every time one is completed the information will be different and is a simple but effective way of understanding internal and external factors.
The swot analysis in figure 1 was completed by the make-up artist in September 2021 and highlights what needs to be prioritised by understanding the weaknesses and threats, working throughout the academic year to turn weaknesses into strengths and potential threats into opportunities.
SWOT Analysis
Strengths Background in improving appearance through treatments and make-up for 30 years. A keen interest in the inspiration and how appearance can be changed dramatically. Good work ethic when completing tasks. Perfectionist. Willing to try new things, taking themselves outside of their comfort zone. Likes ventilating and wig work. | Weaknesses Little experience in prosthetics, so has little confidence in abilities. Time management, due to family commitments. Limited experience in applying prosthetics. Costume choices. |
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Opportunities To be able to enhance sculpting and mould making skills. To complete a custom fit, full hand-knotted lace front wig to showcase ventilating skills. Ability to showcase all skills learned within the four looks. To gain employment. To understand opinions and views from different genders and ages | Threats Ongoing pandemic. Not getting the sculpting anatomically correct. Need to obtain a skull for reference. The plastic surgery look does not alter the model face enough. Some viewers may find the gender look offensive, despite that not being the intention. Opinions of research participants do not reflect the answer to the question. |
Figure 1. SWOT analysis (Thorp, 2021).
The YouTube video below explains how a SWOT Analysis is achieved on a personal level but can also be an effective tool used in business.
Guthrie, G (2022) A comprehensive guide to creating your personal swot analysis [Online]. Available at https://cacoo.com/blog/a-comprehensive-guide-to-creating-your-personal-swot-analysis/(Accessed 30 September 2021).
Figure 1 Thorp, N (2021) SWOT Analysis. Selby.
How to carry out a personal swot analysis (2014) YouTube video, added by Mindtools videos [Online]. Available at https://www.youtube.com/watch?v=PBOtnyt7BP4&t=80s (Accessed 30 September 2021).